On the goGift guide
Baby shower gifts: ideas you will genuinely use later
A baby shower happens before the birth, so the perfect gift looks ahead: to the bag that will soon go everywhere, the first baths and the short nights. These are the gifts that raise a smile at the shower and then keep going for months.
Quick answer
A good baby shower gift is practical for the first weeks and works even when the gender is still unknown: think a pram organiser, an insulated bottle bag or a warm night light. Plan on €15 to €30 per guest; for a group gift, a discounted product bundle is a smart choice.
What do you give at a baby shower?
The baby shower celebrates the mum-to-be, but the gift may already be for the baby. The safest choice is something practical that helps immediately in the first weeks: things for out and about, bath time or the night.
Avoid anything with a size. Clothes are sweet, but nobody knows how big the baby will be or which size is already there seven times. An accessory without a size always lands.
What is the difference between a baby shower gift and a newborn gift?
Timing. A baby shower gift is given before the birth, a newborn gift after, when you visit the baby. For the shower you choose something that makes the preparation more fun or is ready from day one: packing the bag, dressing the nursery, preparing the first bath.
Visiting after the birth as well? Then keep it small now and save the bigger gesture for later, or give once and well and bring flowers to the visit.
How much do you spend on a baby shower gift?
Guests usually give €15 to €30. If you are hosting the shower or are very close to the mum-to-be, it can be more. At a shower with many guests, a group gift is often smartest: together you give something that would be too expensive alone.
Our bundles combine products that belong together with a 10% bundle discount: everything for the bath ritual or everything for calm nights, sorted in one go.
What if the gender is still a surprise?
Then soft, natural tones always work. Our entire range is designed in cream, peach and sage green: colours that suit every baby and every nursery. No pink-or-blue dilemma, no way to miss.
Bonus: neutral pieces last longer. They suit a second child too, and expecting parents appreciate exactly that.
How do you make the gift moment at the shower more fun?
Have all guests wrap their gift anonymously and let the mum-to-be guess who gave what. Or add a short note with a wish for the baby to every gift; with us that works right away, through the free gift message we print on the packing slip without prices.
Even easier: ask the parents to create a baby wish list and divide the wishes in the group chat. Every gift lands, and the surprise stays for the day itself.
For mum's bag and the pram
The first walk comes sooner than you think: these helpers make every outing lighter and tidier.
For at home later
Gifts that stand ready for the first weeks: calm nights, first tastes and a nursery with warm light.
Want to be certain your gift is spot on?
Send the parents our baby wish list. They save favourites with a single tap on the heart and share the list through one link. You pick from it: never a duplicate, always a hit.
How the baby wish list worksStill unsure? Ask Moshi
Answer three short questions about the baby and the moment, and our gift finder lines up the most sensible options for you.
Start the gift finderFrequently asked questions
Do you give a baby shower gift for mum or for the baby?
Either works. The shower celebrates the mum-to-be, so a gift that makes her life easier (such as a pram organiser or bottle bag) is just as fitting as something for the baby itself.
How much do you spend on a baby shower gift?
Guests give €15 to €30 on average. Close friends and family often choose a bigger group gift together, for example a complete bundle with a 10% discount.
What do you give when the gender is still unknown?
Choose neutral tones and products without a size. Our range in cream, peach and sage is deliberately designed unisex, so every choice suits every baby.
Can the whole group give one gift together?
Yes, and it is often the most fun. Pick a bundle (10% bundle discount) or a bigger product, and let one person order with a gift message on behalf of the whole group.
When do you give the baby shower gift?
At the shower itself, usually four to eight weeks before the due date. Order in time; we ship from the Netherlands across the EU.
What if the parents receive the gift twice?
No stress: there is a 14-day cooling-off period after delivery with a full refund. Even better is preventing it: ask the parents to share a baby wish list, so everyone picks something different.
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